Matthew Seed – The Horse Photographer – goes back to his roots working with Olympia Horse Show and their design agency, Red Giant Creative Director, Martin Sharrocks, to produce the advertising campaign for this year’s show.

The Olympia photo shoot took place over two days during April with the help of two of Britain’s top international competitors; leading lady show jumper Laura Renwick and her dynamic Bingtang II, along with international dressage rider Spencer Wilton and his Olympic and European ride Super Nova II.

Matthew developed his camera and lighting skills over many years as a fashion & advertising photographer working with a myriad of blue chip brands, before venturing into fine art equestrian photography.  So, when the opportunity arose to create some fresh new advertising shots for Olympia, Matthew was the perfect choice!

‘I was delighted to be approached by Olympia’ said Matthew ‘and it was great working with Spencer Wilton and Laura Renwick, who were both very generous with their time. Spencer and Laura were initially overwhelmed by the huge white backdrops used for these shoots, which were necessary to produce the crisp, clean images, but both horses behaved impeccably as they had a very experienced team around them.’

Behind the scenes video : OLYMPIA HORSE SHOW BTS VIDEO